15 Top Online Digital Marketing Courses for Digital Marketers


‎We live in a wondrous age, my friends. Knowledge and learning can be obtained with a few clicks of the mouse, opening education and intellectual stimulation to anyone with a scholarly spirit.

However, we read hundreds of articles and enrolled in as many marketing courses that we could get our hands on. Even today, millions of resources continue to be published online every month.
It’s enough to wonder …

Where can you go for the best, most useful online digital marketing courses information?

We’ve had the chance to test out and research an enormous amount of, and we’re excited to share with you 15 free and paid online digital marketing courses that you can enroll in to upgrade your skills across the board.

The courses and resources listed are designed to augment your current digital marketing knowledge without breaking the bank. As such, university or college degree programs were not included, except for accredited partnerships. Below is a list of our favorite online Digital marketing courses, most of which are free or very nearly free. Let the learning begin!

Let’s dive in!

1. Google Online Marketing Challenge

Offered by: Google
Created by: Google
Modules: Digital marketing, Search engine marketing, Search advertising, Display advertising, Mobile, Social, Analytics, & Video
Skill level: Beginner and Advanced

About this Course

Over the past 8 years, more than 100,000 people from over 100 countries have participated in Google’s Online Marketing Challenge. It’s an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners. However, it’s also unique in that Google gives learners a $250 AdWords budget to use over a three-week period, to run an online advertising campaign for Business or not-for-profit. The Digital Marketing online Course is an initiative designed to educate students and professors in the area of Digital Marketing. The most successful learners can even win prizes from Google.

If you’re looking for a free online digital marketing course with a competitive angle and a real-world experience element, this is a great option.

2. Inbound Certification (DA 89)

 

Offered by: HubSpot
Created by: HubSpot
Modules: Content marketing, Blogs, Social Media, White Papers, SEO, Pay per Click
Skill level: Beginner & Advanced
Certification available: Yes
Cost: Free

About this Course

Anyone in online marketing will be familiar with Hubspot. They reframed the digital marketing conversation when they coined the term, inbound marketing. Officially launched in 2007 with venture capital funding, Hubspot filed for an initial public offering (IPO) August 2014.

In seven years, the company has become a virtual content marketing machine, publishing three distinct blogs, social media posts, white papers, webinars, and holding a yearly conference, Inbound, open to the general public.

The Hubspot Academy is their free marketing training course that covers the fundamentals of the Inbound Methodology for which participants will receive HubSpot’s Inbound Certification upon completion. 50,000+ people that have already completed HubSpot’s online digital marketing course to improve their digital skill set.

3. Moz (DA 88)

Offered by: MOZ
Created by: Moz Academy
Modules: SEO, Search Marketing
Skill level: Beginner & Advanced
Certification Available: No
Cost: Free

About this Course

With all the self-paced learning resources available on the @Moz website, this portal should at least be called Learning Center. You will find numerous guides and an extensive knowledge base to acquire search and SEO marketing knowledge. The Moz Academy is open only to Pro subscribers, however. Their Digital marketing course online is designed specifically for those with no prior knowledge or experience.

Also home of highly regarded every week Whiteboard Friday, Moz interests thousands of online marketers.

Cost: Free; Moz Academy requires Pro membership, starting at $99/month.

Bonus: YouMoz community – an online marketing blog created by the readers of Moz. Anyone can post; the best submissions are promoted to the main Moz blog.

4. Think With Google (DA 73)

Offered by: Google
Created by: Google Think
Modules: SEO, Search Marketing, eCommerce Advertising, Display Advertising
Skill level: Beginner & Advanced
Certification Available: No
Cost: Free

About this Course

This can be more a website for data gathering and research utility tools based on Google’s vast store of information and online conduct compared to a real online training, but the variety of information The Google search engine has collected is immense.

In case you haven’t found out The Google Think, then you don’t want to waste another minute before you start discovering these tools:

The Google search engine Trends – Watch real-time data which will help you evaluate consumer behaviors eventually.

YouTube Console – Explore the most popular video clips on age, gender, and locality and analyze viewers’ interest.

Display Benchmarks Tool – Pull out latest industry benchmarks for your display ads.

The client Process to Online Purchase – Have fun with a dynamic infographic that investigates typical consumer behaviors and discover how different marketing channels affect their online purchase decisions.

Data board for Research Insights – Read studies, share the data and curate select data into a custom infographic to use in your presentation.

The Full Value of Mobile Calculator – Benchmarks to help you estimate the value that mobile drives for your business.

I recommend you sign up for their newsletter to stay up-to-date with the best online digital marketing courses.

5. Lynda.com (DA 85)

About this Course

Lynda has been around as long as the commercial web. Launched in 1995 and purchased by LinkedIn in April 2015, this online learning company spans business, software, technology and creative skills. Their goal from the beginning was to help people achieve their personal and professional goals.

Through individual, corporate, academic and government subscriptions, members have access to the lynda.com video library of engaging, top-quality courses taught by recognized industry experts.

Their online digital marketing courses help you master traditional marketing skills and the latest digital tools and techniques — learn everything from branding and public relations to SEO, PPC, web analytics, and social media marketing.

Cost: $24.99 month-to-month; $34.99 month-to-month for downloadable exercise files that let you work along with the instructor; 10 days of free unlimited access to digital marketing online course.

6. Coursera (DA 77)

Offered by: Coursera
Created by: Coursera
Modules: Branding, SEO, PPC, Web Analytics, and Social Media Marketing
Skill level: Beginner and Advanced
Certification Available: Yes
Cost: $49

About this Course

Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses for anyone to take for free. While there are hundreds of free courses, the real appeal for the business-minded marketer is the chance to showcase your digital skills by displaying certification on your website, blog or social media profiles, like LinkedIn.

You can earn a Certificate of Specialization in Digital Marketing course online, for example, beginning with the University of Illinois at Urbana-Champaign or make verified certificates in Marketing Fundamentals from The Wharton University, University of Pennsylvania, as part of their company Foundations Specialization.

Qualification available: yes; it’s possible to showcase skills by acquiring an authorized certification for $49.

Price: Specialized certifications for advanced training programs can be found on any pay-as-you-go basis. Pricing varies depending on the range of courses required and is also very affordable.

7. Google Analytics Academy (DA 57)

Offered by: Google
Created by: Google
Modules: Analytics
Skill level: Beginner and Advanced
Certification Available: Yes
Cost: Free

About this Course

This best digital marketing courses online provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.

Course highlights include:

  • An overview of today’s digital measurement landscape
  • Guidance on how to build an effective measurement plan
  • Best practices for collecting actionable data
  • Descriptions of key digital measurement concepts, terminology, and analysis techniques
  • Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance


8. Distilled (DA 57)

Offered by: Distilled
Created by: Distilled
Modules: Branding, SEO, PPC, Web Analytics, and Social Media Marketing
Skill level: Beginner and Advanced
Certification Available: No
Cost: $40/mo.; $396 yearly plan

About this Course

Distilled‘s digital marketing course online university is dedicated to helping you master the art of search marketing. With interactive modules and over 132 hours of advanced HD video content, you can learn at your own pace and in your own time. Includes:

  • 93 hours of lesson and tests spread over 26 modules
  • Capability to share your test scores and badges with others using your DistilledU profile.
  • Video Library with over 132 hours of advanced content
  • Constantly growing resource – new modules and features added regularly

 

9. SEO Book (DA 79)

Offered by: SEOBook.com
Created by: SEOBook.com
Modules: SEO
Skill level: Advanced
Certification Available: No
Cost: $300

About this Course

Aaron Wall launched this site as a blog in 2003. It represents the oldest standing regularly updated website dedicated to Search Engine Optimization (SEO).

The site offers marketing tips, search analysis, online business tips, and general commentary on the evolution of the web from an algorithmic, publishing and business model perspective.

Inside their training program, you’ll find hundreds of articles, advanced SEO tools, training videos, downloadable strategy guides, and other resources packed with practical tips to help you market your website, build buzz, capture top search engine rankings, improve website monetization, and increase conversion rates.

With their exclusive community forums (limited to 500 members) participants benefit from the experience and wisdom of hundreds of SEO professionals.

 

10. Facebook Blueprint

Offered by: Facebook
Created by: Blueprint eLearning
Modules: Facebook Terminology and Know-How, Best Practices for Facebook & Instagram Posting, Optimizing Facebook & Instagram Advertising and Creating a quality Facebook Page and experience
Skill level: Beginner – Advanced
Certification Available: Yes
Cost: $150

About this course:

Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. This huge resource of free, self-paced social media classes will cover best practices and top strategies used by the world’s largest brands.

With Facebook becoming a “pay-to-play” platform very much, this is the perfect opportunity for businesses and marketers to fully grasp everything there is to know about ensuring that your advertising dollar stretches as far as possible.

11. QuickSprout University

Offered by: QuickSprout
Created by: Neil Patel
Modules: Search Engine Optimization (SEO), Link Building, Content Marketing, Social Media, Paid Advertising and more!
Skill level: Beginner
Certification Available: No
Cost: Free

About this course:

This awesome (or should we say huge?) set of classes from the one and only Neil Patel is a great place for marketers looking to learn about a huge variety of online and digital marketing tactics. Class topics range from beginner SEO and content creation strategies to advanced social media, email marketing, and paid advertising.

What exactly makes this digital marketing online course is that Neil Patel presents the content in very easy-to-learn and snackable ways. The modules are presented in video layout and range between 3 to 12 minutes. Also, each online video comes with transcript allowing more visual learners to comply with along.

12. Alison Free Diploma in E-Business

Offered by: Alison
Created by: Alison
Modules: Search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue metrics analysis, digital measurement
Skill level: Beginner – Advanced
Certification Available: No
Cost: Free

About this course:

Alison is a massive online learning community of more than six million registered users, with standards-based and certified courses offered free of charge. Developed by free online courses pioneer Mike Feerick, Alison was founded in 2007 and was the first MOOC (massive online open course) provider.

Today, you can take the free digital marketing online course – Diploma in E-Business to build skills in search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue metrics analysis, digital measurement, and more.

ALISON Diploma in E-Business: Details building a successful online Digital marketing strategy and how to promote your business online.

ALISON Social Media Marketing Diploma: A rundown of social media marketing along with a look into email marketing, affiliate marketing, blogging, etc.

And, of course, if you want to make yourself truly invaluable to any organization (including your startup), you need to learn how to code!

 

13. Social Media Quickstarter Digital Marketing Course

Offered by: Constant Contact
Created by: Constant Contact
Modules: Social Media Marketing
Skill level: Beginner – Advanced
Certification Available: No
Cost: Free

About this course:

Constant Contact’s Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, to maximize the impact of both channels. In a series of step-by-step lessons, learners can study digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, blogging, and online listings and reviews sites. The way the courses are structured makes them perfect for beginner-level marketers, with components such as glossaries and how-to guides, combined with practical examples of the lessons at hand in action.

14 .Udemy

Offered by: Udemy
Created by: Udemy
Modules: SEO, Search Marketing, Adwords, Social Media Marketing
Skill level: Beginner – Advanced
Certification Available: Yes
Cost: Starting at $30

About this course:

Udemy offers a huge selection (10,000+) of online courses on everything from parenting and cooking to app building and, of course, marketing! Listed below are some courses which are 100% free of cost.

Advanced SEO: Tactics & Strategy. Created by the Moz team, these 7 video lectures offer SEO expertise for beginners and experts alike. 5-star rating.

Zero Cost Marketing Strategies: Official Primer Course. While seemingly a bit hokey, the 4.5 stars and 25,000+ enrolled students prove that there’s plenty of solid info in this course to make it worth your while.

Google AdWords 101: Get More Customers with Search Marketing. This free 5-star course will walk you through how to setup your first Google Adwords campaign.

Content Marketing for B2B Enterprises: A solid, recommended guide for those looking to learn about content marketing for B2B lead generation.

Social Media Online Marketing Courses: Want to learn about social media marketing? Check out Three Sixty Academy on Udemy. They offer free social media marketing courses for Facebook, LinkedIn, YouTube, Instagram, Twitter, and Google+ (perfect if you’re in a creative industry like craft marketing!).

There are Some paid Udemy courses to come highly recommended that may be worth checking out if you’re not afraid to whip out the wallet. The Online Marketing Course: Traffic, Leads, & Clients ($197), Social Media Marketing for Startups ($30), Internet Marketing Classroom ($127).

 

15.  HootSuite University

Offered by: HootSuite
Created by: HootSuite
Modules: Social Media Marketing
Skill level:  Advanced
Certification Available: Yes
Cost: $9.99 per month

About this course:

HootSuite University – The use of social media marketing is high on every marketer’s list of essential skills, and it isn’t as simple as posting daily tweets. Fortunately, there’s valuable, on-demand video training available from HootSuite’s (@hootsuite) online university. The videos teach you everything you need to know to maximize your use of the HootSuite platform for marketing purposes, for the low price of $9.99 a month PRO subscription plus $21.99 a month for the duration of the course. HootSuite University offers courses on social media essentials, trends, and best practices.

HootSuite University is a well-maintained program that provides video-based learning opportunities specifically tailored around the HootSuite dashboard, aiming to give graduates the skills to manage social media efforts with ease. The program also features video-based courseware, lectures on the latest social media marketing trends, and regular webinars featuring leading experts who share real-life case studies. HootSuite University also partners with collegiate institutions to empower college students with marketable social media skills. Partners include Syracuse University, City University of New York, and the University of Technology Sydney.

Good to Know The monthly fee also includes an upgrade to HootSuite Pro which is valued at $9.99/month. In addition to certification, HootSuite also offers graduates a place in their Social Media Consultant Directory, boosting online visibility!

We provide quality education that moves with you, wherever you are. We are committed to offering 100% satisfaction since we aim to be the best in offering digital marketing online course in India. Our courses are available for beginner to advanced users. We also provide certificates and specialized courses to help you attain your personal and career goals.