Sriwebeo, leading and fast growing digital marketing agency in Asia, has announced the acquisition of Upward Search Marketing, the India-based digital agency specializing in search marketing, social media, content marketing and analytics. Digital agencies serves Fortune
This bi-coastal expansion strengthens Business Online’s position as a nationwide leader in lead-driven B2B digital marketing.
“We have been captaining performance driven-digital marketing and delivering results for more than 3 years,” states Srinivas R Yuvaraja, CEO, Sriwebeo. “This acquisition is a organic / natural progression of our leadership as we continue to create greater expertise in search, content and brand to improve our clients’ marketing return on investment in a business environment which is increasingly demanding and competitive. Having an Asian office allows us to provide our proven, lead-driven digital marketing strategies to businesses across the country.”
When it comes to your digital marketing strategy, the whole should always be greater than the sum of its parts. The strength of any one effort is only fully realized when it is integrated with others. Integration ensures you’re getting the most out of your investment. It allows you to maximize your profits by capturing valuable equity that exists between channels. With this in mind Sriwebeo employ a collaborative Business-to-business (B2B) lead generation internet marketing strategy. Our integrated structure ensures inter-departmental alignment, cooperation and communication.
B2B Digital Strategies
The digital landscape is constantly evolving. So, businesses and marketers need to constantly pay attention. What’s hot today could be gone tomorrow, and tomorrow’s big thing may not even exist yet.
In an effort to understand how B2B businesses are utilizing digital marketing technologies and tactics, Sriwebeo conducted a survey of Asian Business-to-Business marketing professionals. The data from this report provides actionable insights to B2Bs on how and where online marketing budgets should be utilized.
The following is a summary of the top digital marketing technologies and tactics implemented by India / Asia B2Bs, ranked based on effectiveness, relevance, and ROI.
B2B Content Marketing Strategies
B2Bs are turning to content marketing more than any other digital marketing technology. In fact, more than half of B2Bs think content marketing will be the most significant digital tactic in the next 12-18 months.
More than nine out of ten B2Bs are investing in content marketing for the purpose of generating leads. CRM and marketing automation technologies then allow marketers to track content marketing activities to leads, and ultimately revenue.
To execute a content marketing program, B2Bs turn primarily to blogging, whitepapers, and webinars. Blogging is being utilized to drive new visitors to a website, while whitepaper and webinar signups allow businesses to grow their prospect database. Whitepapers and webinars are also considered excellent methods for establishing authority and credibility.
But quality content doesn’t come easy, as any business who has attempted content marketing can attest. Nearly half believe creating meaningful content is a challenge. In our experience as a digital marketing agency in India, the most likely causes of failed content marketing is lack of investment and strategic approach.
B2B Search Engine Optimization (SEO) Marketing
Nearly three out of four B2Bs believe SEO is an important part of executing their digital marketing strategy, second only to content marketing. While SEO has changed considerably over the years, it’s just as important today as it was in the past. What has changed are the methods used to achieve top rankings in search engines.
With variour updates in Google lgorithms, SEO has become much less a technical challenge and more so a content challenge. Tweaking meta code on a website is still important, as are building links. But those tactics alone are not enough. Our Social media, blogging, and building online influence are now equally critical components.
CRM & Marketing Automation
Marketing automation is considered the digital marketing technology most likely to deliver significant, measurable ROI. Given the typical marketing automation software investment exceeds $15,000/year, being able to demonstrate ROI is critical, especially for SMBs.
Marketing automation technologies bring greater organization and ROI to digital marketing activities. They allow companies to tie digital investments back to the leads they generate, trigger automated communications to prospects, and alert sales personnel when a prospect is in the buying mode. Since, this technology used to only be available to large corporations with large budgets, but it is now affordable to businesses of almost any size.
Common Tactics in B2b Digital marketing agencies
Email is considered the most important digital marketing tactic today; ahead of content marketing, SEO, Branding and lead nurturing.
Click-to-Call, Programmatic Advertising, and Predictive Analytics are considered least essential to the success of their organizations’ marketing programs. Programmatic advertising and predictive analytics have been considered potential game-changers in the marketing space.
When different perspectives are given a voice and unique expertise brought to bear, we can create something original and valuable for our clients. With custom-fit client teams and top-notch innovators, our goal will always be to deliver the extra-ordinary. As a integrated B2B digital marketing agency we leads with the best strategy to ensure all of your marketing efforts work together effectively. Click here to contact our b2b Digital marketing Team.