Wikipedia defines digital marketing as marketing of products or services using digital technologies on the Internet. Another definition of digital marketing is promotion of brands via electronic media. Another expert defines it as ads delivered through digital channels.
Simply put, digital marketing is online form of marketing or it can be also defined as marketing on digital platforms including search engines and social media. But the best way to understand digital marketing is to understand its difference from traditional marketing.
Traditionally, you rely on billboards, pamphlets, newspaper classifieds and word of mouth for marketing but when you go digital, you take advantage of the technology that opens new avenues for marketing and promotion of products and services. Digital marketing has an advantage that is it allows frequent changing of ads, messages, pictures and videos. And also the ads can be customized to suit to individual needs of clients.
Career in digital marketing
Digital marketing knows no boundaries and also it doesn’t require any specific technical knowledge or academic qualification to become a digital marketer. And what is more exciting about it is that the career is as rewarding as any other career in IT industry. Demand for professionals is ever growing and also learned and experienced professionals can start their own marketing companies and start providing services to clients that could be multinational organizations.
Now let’s find the best institute for digital marketing course
It isn’t possible to make an opinion on an institute unless you know about the trainer. So, the first thing you should know about the institute is knowledge, experience and expertise of the person providing training to students. A good way to know more about an webdesigntraining.co.in digital marketing trainer is to visit his profiles on social networking sites like Facebook, Twitter and LinkedIn.
Knowledge makes base for getting experience but it is wisdom that matters most. Include “Why” factor in your search for the best institution for digital marketing. Since digital marketing is the latest trend in marketing, there has come up many institutions that claim to provide comprehensive training in digital marketing but you should find “Why” in every institute.
Kind of training provided is also a factor to consider as some institutes provide theoretical training only. It is true that books can give more information even than a trainer but you also need practical training to utilize the knowledge and also to test your knowledge. And it is only an experienced trainer that can show you how things are done in digital marketing.
Once you are trained, you need a certificate to prove your knowledge and skills. All your efforts would go in vain without certification. You must know how the institute will certify that you are a trained digital marketing professional.
Fee structure could also be a concern, if you are a budget conscious student. There are many institutes that provide training in digital marketing and every institute has a different fee structure and fee is determined on duration of course and kind of training provided. Certainly an institute that provides practical training will charge more than those that don’t.
What after training?
One thing that should be clear to every digital marketing student is that nothing changes overnight. Post completion of training and certification, students can hunt for jobs. Here the brand name of the institutions could help. For instance, you can approach meritorious students from your institute for assistance in job.
If your institute is an institution of repute then you won’t have any difficult in convincing potential employers about your knowledge and skill in digital marketing.
- If you’re in any way related to marketing then training in digital marketing is a must for you
- If you’re from IT field and want to enhance your knowledge and skills then you can’t say that you don’t digital marketing training
- If you want to make a career in marketing then start with training in digital marketing
- If you’re looking for an additional source of income then training in digital marketing can help
- If you want to work in IT industry without getting any formal training in IT then digital marketing is for you
- Housewives that want to become earning member of their families can do digital marketing
- Retired persons can also keep earning and remain busy with digital marketing
- Students can rely on digital marketing for their pocket money
Digital marketing is a vast field and it is ever expanding. There are many avenues for promoting products and services and also the marketers are free to utilize their creativity and innovation to find new ways to market products and services. But training is required to become a digital marketer.