In the online world, there are 5 common category business objectives and each of them has different goal. So the best SEO requires the different strategies for each websites.
The goal is to selling products or services & analysing the macro / micro conversions.
The goal is to collect user information for sales teams to connect with potential leads.
The goal is to encourage engagement and frequent visitation of new / returning visitors.
The goal is to helping users/customers find the information they need at the right time.
Geo - Targeting